ART & DESIGN 
DIRECTION

ABOUT

COUNTER—PART.STUDIO is an independent freelance and design practice directed by Oliver Ruddick, working with agencies and clients across the fields of tech and entertainment.

Specialising in visual strategy and brand systems, with 15 years experience in the creative industries. 

Based in UK, working globally. 

2024

PlayStation®

Discover new gaming experiences by browsing through feelings and sensations.





CLIENT:  SONY INTERACTIVE ENTERTAINMENT


ROLE: DESIGN + DIRECTIONAGENCY: YEAR 9CREATIVE TEAM: JIMMY YEATS SMITH, RAY PHAN, MARIA VARGAS, CLARE CONSIDINE


2022

FORMULA E

Electrifying livery and launch assets for the next generation of motorsport.



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ClinetCLIENT: FIA + FORMULA EROLE: DESIGN, CONCEPT + ART DIRECTION

PHOTOGRAPHY: MITCH PAYNE


PRODUCTION LA FAMILIA








2021

SQUARE ENIX

A progressive identity for a gaming giant.



CLINT: SQUARE ENIXROLE: DESIGN, CONCEPT, ART AIRECTIONANIMATION SUPPORT: STUDIO PIC






2021

BT

Visualising an AI powered platform that brings a boost to small business.



CLIENT: BTROLE: CONCPET, DESIGN + ART DIRECTIONANIMATION + 3D SUPPORT: STUDIO PIC
AGENCY: ZAG


2022

EE

Showcasing innovative new devices across shifting times of day.


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CLIENT: EE




ROLE: DESIGN + ART DIRECTIONCGI: SEBASTIAN HELENE + STUDIO PICAGENCY: ZAG

2021

My FujiFilm

A reimagining of Fujifilm’s online printing service, using a flexible graphical system that echo's the print process and size formats.



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CLIENT: FUJIFILMROLE: DESIGN  + ART DIRECTIONAGENCY: ZAG



INFO SERVICES

Art direction
Brand identity
Digital design
Design direction
Campaign creative
Film & animation
Photo production
Print design




CLIENTS & STUDIOS

BT
Deliveroo
Dixon Baxi
EE
Formula E
John Lewis
Media Molecule
PlayStation
R/GA
Sony
Spotify
Square Enix
Warner Bros.
ZAG
CONTACT

EMAIL

INSTAGRAM

28 Kensington Street, Brighton, UK
BN1 4AJ




COUNTER—PART.STUDIO 




2012 - 2020






ARCHIVE

A selection of work completed at previous studios + agencies.





2020
BT BRAND IDCOMPLETED @ ZAG



2020YAMAHA STAY TRUE CAMPAIGNCOMPLETED @ ZAG


2020YAMAHA HEADPHONE CAMPAIGNCOMPLETED @ ZAG


2019YAMAHA BRAND DESIGN+DIRECTIONCOMPLETED @ ZAG


2018VIRGIN MEDIA INTELLIGENT WIFI IDCOMPLETED @ ZAG


2017ADIDAS ENDLESS SWIM CAMPAIGNCOMPLETED @ H+K


201720TH YEAR ANNIVERSARY IDENTITYCOMPLETED @ SONY INTERACTIVE


2015PARIS GAMES WEEK IDENTITYCOMPLETED @ SONY INTERACTIVE


2013THE LAST OF US  BRAND IDENTITYCOMPLETED @ SONY INTERACTIVE